Copywrite by Isabel Mendes.
All rights reserved to CTT.
Awareness Campaign | CTT
CTT is the portuguese mail company. Appart the mail related business, CTT also sells, in its own stores, a wide range of products (books, games, souvenirs and many others). Many of these are made (and created) in Portugal and that mix of an offer was the reason for the briefing: to create a campaign to promote the portuguese products. The graphics were based on a cultural asset of Portugal - the blue tiles - and the copy was made with rhyming headlines, also an important asset of the portuguese popular culture. With the economical crisis, as well as the growing number of new made-in-portugal small businesses created, the poster image became viral in some social networks, creating awareness to all portuguese products in general.